JOE BIDEN
46th President of the United States.
2020 Democratic Nominee for President.
2020 Democratic Nominee for President.
GRAPHIC DESIGN • MERCHANDISE
WORK
During the 2020 election cycle, I contributed to Joe Biden's presidential campaign by producing a range of digital and physical assets tailored specifically to Florida voters and key constituency groups, including Students for Biden. These efforts supported both broad campaign messaging and targeted outreach — helping reinforce localized engagement in one of the most competitive and diverse battleground states in the country.
The creative work spanned multiple mediums and touchpoints: social media graphics optimized for rapid response and amplification, campus-focused print materials and merchandise, signs displayed on major roadways in Miami-Dade County, and assets designed to support virtual events during the height of the COVID-19 pandemic. Each piece balanced the national campaign's core identity with hyper-localized messaging — adapting tone, language, and visuals to resonate with specific communities across the state, from college students to Latinos and other coalitions.
The creative work spanned multiple mediums and touchpoints: social media graphics optimized for rapid response and amplification, campus-focused print materials and merchandise, signs displayed on major roadways in Miami-Dade County, and assets designed to support virtual events during the height of the COVID-19 pandemic. Each piece balanced the national campaign's core identity with hyper-localized messaging — adapting tone, language, and visuals to resonate with specific communities across the state, from college students to Latinos and other coalitions.
REFLECTION
This work reinforced how impactful design can be when it's both strategic and personal. Even within the scale of a presidential campaign, the most effective assets were those that met people where they were — grounded in local context, clear in message, and authentic in tone.
THE PRESIDENTIAL COVID-19 HEALTH EQUITY TASK FORCE
As an extension of my commitment to public service, I was appointed by President Biden to serve on the COVID-19 Health Equity Task Force. The task force was charged with identifying and addressing the health disparities that worsened during the pandemic, particularly in historically underserved communities. In this role, I contributed to federal policy recommendations aimed at improving equitable access to care, strengthening data transparency, and addressing the social determinants of health.
