Partnering with Shannon del Prado’s mayoral campaign in Pinecrest, the goal was to develop a strong visual identity that would resonate with the local community and differentiate her in a potentially competitive local race. The aim was to create a brand that reflected leadership and experience, while incorporating some visual elements that can be tied back to Pinecrest's physical environment.

We developed a comprehensive campaign identity rooted in trust, community values, and a fresh vision. This included designing a modern and recognizable logo, incorporating elements from Shannon's previous campaign logos for council. Every element was built to function cohesively across formats, from physical collateral to digital outreach, ensuring the campaign maintained a consistent and bold presence at every touchpoint.

Working closely with the campaign team, we produced a full suite of materials, including palm cards, bumper magnets, digital advertisements, and a website. Each deliverable was designed not only focusing on visual and aesthetic consistency but also to reinforce messaging and support name recognition.

Shannon Del Prado represents a rare kind of leadership. Her focus on people and policy, paired with a genuine commitment to community, brought definition and purpose to the campaign from the outset. Even more notable is that her work is driven entirely by volunteerism—an uncommon level of dedication that is not typically found in our political system. It was an honor and a privilege to support a proven leader whose commitment to her community is reflected in consistent, tangible results.

Visit her website at shannonforpinecrest.com.